India's Premier Asset Disposal Partner

Enabling Recovery.
Unlocking Value.

Augeo Asset Management Pvt Ltd is a pioneer in facilitating best-in-class paper publication, disposal, marketing, and e-auction for assets across multiple verticals, including real estate, industrial machinery, obsolete inventory, scrap, and salvage, supported by in-house domain specialists.

We facilitate e-auctions through our cutting-edge auction portal: https://www.123done.in/. We work as an extended arm to minimise pain points of our clients in the disposal of NPA, excess, and unwanted assets.

Visit Auction Portal
Our Scale at a Glance
135+
Cities Across India
26L+
Transactions in 15 Years
1,600
Team Members
50+
Active Clients
Our Philosophy

Why We Exist

The name Augeo comes from Latin, meaning "to auction" and "to grow." It reflects our belief that every asset, when placed in the right marketplace, has the potential to create value.

At Augeo, we are not just disposing of assets. We are enabling recovery, driving efficiency, and helping businesses move forward with confidence.

What We Do

Our Digital Ecosystem

At the core of our operations is a powerful digital ecosystem that connects asset owners with a wide and verified buyer network. By creating a competitive and transparent environment, we help maximise outcomes while maintaining complete process integrity.

Real estate remains one of our most specialised areas. Our dedicated Property Division follows a structured approach to drive higher participation, faster closures, and better value realisation. From distressed properties to high-value assets, we manage the entire lifecycle with precision and care.

Our Strength

Backed by a Powerful Ecosystem

Augeo Asset Management Pvt Ltd is a 100% subsidiary of Shriram Auto Mall India Limited (SAMIL), India's largest phygital marketplace for pre-owned vehicles, equipment, and other assets.

We have offices and auto malls across 135+ cities, including Tier I, II, and III markets across India, and are expanding rapidly. We are the STQC-certified forward auction platform, the only one of its kind in India.

Our group companies include Car Trade Tech (CTT), which operates CarWale, BikeWale, CarTrade, OLX India, Shriram Automall, CarTrade Exchange, and Adroit Auto., and Shriram Finance Limited (SFL), India's largest Non-Banking Finance Company (NBFC).

We are powered by advanced IT and IT-enabled services through the IT and ITES arm of the Shriram Group.

This strong in-house ecosystem enables us to provide inclusive solutions backed by the latest tools and technologies, giving us an edge in meeting client benchmarks.

Shriram Automall CarTrade Exchange Adroit Auto Shriram Finance
Our Services

End-to-End Asset Solutions

At Augeo Asset Management, we offer end-to-end asset monetisation solutions designed to simplify paper publication, disposal, maximise value, and accelerate recovery. Every service is backed by strong domain expertise, structured processes, and a transparent execution approach.

01

Asset Monetisation & Disposal

We help organisations convert idle, surplus, or stressed assets into realised value. From identification to final closure, our team manages the complete lifecycle with efficiency and precision, ensuring optimal returns.

02

NPA Resolution Support

We work closely with financial institutions and lenders to assist in the disposal of non-performing assets. Our structured approach enables faster recovery while maintaining transparency and compliance at every stage.

03

Real Estate Asset Disposal

Our dedicated Property Division specialises in monetising residential, commercial, and industrial real estate through targeted outreach, accurate valuation, and competitive bidding.

04

Industrial Machinery Disposal

We facilitate the sale of used and idle machinery across industries, connecting sellers with the right buyers to unlock value from underutilised equipment.

05

Scrap & Salvage Management

We streamline the disposal of scrap, obsolete materials, and salvage assets through organised and transparent processes, ensuring fair price discovery and efficient clearance.

06

Surplus Inventory Liquidation

We help businesses liquidate excess and slow-moving inventory efficiently by creating the right market demand and ensuring timely transactions.

07

E-Auction Management

Our digital-first approach enables seamless and transparent auctions with wide buyer participation, ensuring better price discovery and faster closures.

08

Valuation & Advisory

Our experts provide data-driven insights and advisory support to help organisations make informed decisions and optimise asset value.

Allied Services

Your Extended Marketing Team

We function as an essential extension of our clients' marketing teams, deeply immersing ourselves in understanding and refining their strategies to cultivate impactful and lasting business partnerships.

Our commitment to fostering strong, enduring relationships has been a cornerstone of our success, allowing us to deliver holistic solutions under one roof.

As part of our growth journey, we have expanded into comprehensive print media solutions and strategic marketing communications, including:

  • Media release (print and electronic)
  • Newspaper releases across India
  • Creative designing (print and digital)
  • Brand building and communication
  • Creation of QR codes with disposal advertisements for seamless buyer engagement
  • Repository of prospective bidders and interested parties
  • Periodic sharing of interested buyer databases
At a Glance
Multi-channel outreach across digital, print, and social platforms
A team of 20+ experienced marketing professionals managing branding and communications for the SAMIL Group
Strategic storytelling to build trust and engagement
QR codes with disposal advertisements for seamless buyer engagement
Why Augeo & SAMIL

Our Competitive Advantage

01

Holistic Solutions Meeting All Requirements

  • Account manager-led approach ensuring focused execution
  • End-to-end solutions as a core strength
  • High bidder loyalty driven by quality, result-oriented services
  • Continuous improvement through business analytics
02

Improved Service Quality and Customer Satisfaction

  • A team of 1,600 employees across SAMIL and group companies with expertise in both online and offline auction segments
  • Qualified and experienced local representatives aligned with market dynamics
  • Skilled online and field staff with structured escalation systems
  • Process-driven execution with quality audits and continuous improvement
  • Real-time client portal dashboard reporting
03

Unique Positioning

  • Well-established holistic auction services with a strong presence in the BFSI segment
  • Large customer lifecycle management capabilities
  • Only Indian company with strong technical capability and specialised knowledge in the auction space, offering customised technology solutions
  • In-house facilitation and infrastructure
  • Adherence to international processes and practices for national clients
  • High-quality service delivery at optimal cost
  • Innovative use of technology to enhance customer satisfaction and reduce transaction costs
04

Branding & Communication Strength

  • Strong branding, communication, and PR expertise with knowledge of the latest tools and technologies
  • A team of 20+ experienced marketing professionals managing branding and communications for the SAMIL Group
  • Multi-channel outreach across digital, print, and social platforms
  • Strategic storytelling to build trust and engagement
  • Strong leadership under Sameer Malhotra, a pioneer in the pre-owned automobile industry with over 35 years of experience
  • Proven track record of over 26 lakh transactions across vehicles, equipment, gold, property, and other assets over the past 15 years
  • Consistent thought leadership in the pre-owned asset industry
Our Impact

Results That Speak

300+
Properties Sold Annually
5,000+
Inventory Available
100+
Gap Closures Annually
3,000+
E-Listings
50+
Clients
Management

Meet The Management

We Are a Team of Dedicated Professionals

Directors
National Head
Sameer Malhotra
Director & CEO – SAMIL

Mr. Sameer Malhotra is the Director and Chief Executive Officer (CEO) at Shriram Automall India Limited (SAMIL). He pursued his graduation from University of Delhi and later joined the Institute of Cost and Work Accounts of India (ICWA). He further completed his post-graduation in Financial Management from Sardar Patel College of Communication and Management.

Before establishing Shriram Automall India Limited, Sameer worked for over 5 years as the Country Manager and Director, Asia Subcontinent, for Ritchie Bros. Auctioneers (RBA). He also has a decade long experience in heading several divisions of SREI Infrastructure Finance Limited (SREI), India’s largest finance and rental group focused on infrastructure equipment as Sr. Vice President. Sameer’s strong acumen in strategic analysis and focused management has contributed immensely to the business expansion of Shriram Automall India Limited, Ritchie Bros. Auctioneers and SREI Infrastructure Finance Limited.

Read more
Kalyan K Malla
Non-Executive & Non-Independent Director

Mr. Kalyan Kumar Malla is a Non- Executive and Non- Independent Director of our Company. Mr. Kalyan is the Chief Accounts Officer of SAMIL Group. He is a seasoned professional with over 28 years of experience and associated with the group since 2001 in managing accounts, admin, business analysis and audits.

He expertise in creating process flows, cost optimization and IT system upgradation. He has been recognized as 'Employee of the Year' in 2012, 'Innovator of the Year' in 2016 and 'Best Team Support Functions' in 2015 & 2017. His team received 'Team of the Year' award in 2022. He holds a diploma in General Management from IIM Lucknow and CMA Inter (2001).

Read more
Phalguni Hari Pillai
Non-Executive & Non-Independent Director

Ms. Phalguni Hari Pillai is a Non- Executive and Non- Independent Director of our Company. She is Chief Sales Officer (CSO) of CarTradeExchange.com which is a state-of-the-art online auction portal of Shriram Automall India Limited (SAMIL). She is currently responsible for banks, online operations, insurance and BMT at CarTradeExchange.

With a journey of over 11 years in the group, she started as sales executive and reached the position of Chief Sales Officer. She holds a Post Graduate Diploma in Sales & Marketing along with Business Development and General Management Programme from IIM Lucknow. She has professional experience of over 21 years in multiple industries including Health and Fitness, F&B, Media publication and Automobile auction business. She was honoured with 'Employee of the Year' award in 2016 and 'Innovator of the Year' award in 2021. She has in-depth customer relationship and employee management skills which made here climb through the corporate ladder. She is a diligent, smart worker, dedicated and has a go getter personality.

Read more
Reema P. Desai
Non-Executive & Non-Independent Director

Ms. Reema P. Desai is a Non- Executive and Non- Independent Director of our Company. She is the Company Secretary of Shriram Automall India Limited. She holds a bachelor's degree in commerce from the University of Mumbai and is an associate member of the Institute of Company Secretaries of India.

Additionally, she has a bachelor's degree in law from the University of Mumbai. With an overall experience spanning two decades, Ms. Desai has amassed over 13 years of diversified experience with Shriram Finance Limited (formerly Shriram Transport Finance Company Limited) in the fields of Corporate Secretarial and General and Commercial Laws. Throughout her career, she has adeptly handled Corporate Governance matters, complex Secretarial and Legal Transactions, Mergers and Acquisitions, and advised shareholders with a focus on compliance and integrity. She served as the Company Secretary of Shriram Equipment Finance Company Limited for over four years, before joining Shriram Automall India Limited as the Company Secretary.

Read more