Augeo Asset Management Pvt Ltd is a pioneer in facilitating best-in-class paper publication, disposal, marketing, and e-auction for assets across multiple verticals, including real estate, industrial machinery, obsolete inventory, scrap, and salvage, supported by in-house domain specialists.
We facilitate e-auctions through our cutting-edge auction portal: https://www.123done.in/. We work as an extended arm to minimise pain points of our clients in the disposal of NPA, excess, and unwanted assets.
The name Augeo comes from Latin, meaning "to auction" and "to grow." It reflects our belief that every asset, when placed in the right marketplace, has the potential to create value.
At Augeo, we are not just disposing of assets. We are enabling recovery, driving efficiency, and helping businesses move forward with confidence.
At the core of our operations is a powerful digital ecosystem that connects asset owners with a wide and verified buyer network. By creating a competitive and transparent environment, we help maximise outcomes while maintaining complete process integrity.
Real estate remains one of our most specialised areas. Our dedicated Property Division follows a structured approach to drive higher participation, faster closures, and better value realisation. From distressed properties to high-value assets, we manage the entire lifecycle with precision and care.
Augeo Asset Management Pvt Ltd is a 100% subsidiary of Shriram Auto Mall India Limited (SAMIL), India's largest phygital marketplace for pre-owned vehicles, equipment, and other assets.
We have offices and auto malls across 135+ cities, including Tier I, II, and III markets across India, and are expanding rapidly. We are the STQC-certified forward auction platform, the only one of its kind in India.
Our group companies include Car Trade Tech (CTT), which operates CarWale, BikeWale, CarTrade, OLX India, Shriram Automall, CarTrade Exchange, and Adroit Auto., and Shriram Finance Limited (SFL), India's largest Non-Banking Finance Company (NBFC).
We are powered by advanced IT and IT-enabled services through the IT and ITES arm of the Shriram Group.
This strong in-house ecosystem enables us to provide inclusive solutions backed by the latest tools and technologies, giving us an edge in meeting client benchmarks.
At Augeo Asset Management, we offer end-to-end asset monetisation solutions designed to simplify paper publication, disposal, maximise value, and accelerate recovery. Every service is backed by strong domain expertise, structured processes, and a transparent execution approach.
We help organisations convert idle, surplus, or stressed assets into realised value. From identification to final closure, our team manages the complete lifecycle with efficiency and precision, ensuring optimal returns.
We work closely with financial institutions and lenders to assist in the disposal of non-performing assets. Our structured approach enables faster recovery while maintaining transparency and compliance at every stage.
Our dedicated Property Division specialises in monetising residential, commercial, and industrial real estate through targeted outreach, accurate valuation, and competitive bidding.
We facilitate the sale of used and idle machinery across industries, connecting sellers with the right buyers to unlock value from underutilised equipment.
We streamline the disposal of scrap, obsolete materials, and salvage assets through organised and transparent processes, ensuring fair price discovery and efficient clearance.
We help businesses liquidate excess and slow-moving inventory efficiently by creating the right market demand and ensuring timely transactions.
Our digital-first approach enables seamless and transparent auctions with wide buyer participation, ensuring better price discovery and faster closures.
Our experts provide data-driven insights and advisory support to help organisations make informed decisions and optimise asset value.
We function as an essential extension of our clients' marketing teams, deeply immersing ourselves in understanding and refining their strategies to cultivate impactful and lasting business partnerships.
Our commitment to fostering strong, enduring relationships has been a cornerstone of our success, allowing us to deliver holistic solutions under one roof.
As part of our growth journey, we have expanded into comprehensive print media solutions and strategic marketing communications, including:
We Are a Team of Dedicated Professionals

Mr. Sameer Malhotra is the Director and Chief Executive Officer (CEO) at Shriram Automall India Limited (SAMIL). He pursued his graduation from University of Delhi and later joined the Institute of Cost and Work Accounts of India (ICWA). He further completed his post-graduation in Financial Management from Sardar Patel College of Communication and Management.
Before establishing Shriram Automall India Limited, Sameer worked for over 5 years as the Country Manager and Director, Asia Subcontinent, for Ritchie Bros. Auctioneers (RBA). He also has a decade long experience in heading several divisions of SREI Infrastructure Finance Limited (SREI), India’s largest finance and rental group focused on infrastructure equipment as Sr. Vice President. Sameer’s strong acumen in strategic analysis and focused management has contributed immensely to the business expansion of Shriram Automall India Limited, Ritchie Bros. Auctioneers and SREI Infrastructure Finance Limited.
Read more
Mr. Kalyan Kumar Malla is a Non- Executive and Non- Independent Director of our Company. Mr. Kalyan is the Chief Accounts Officer of SAMIL Group. He is a seasoned professional with over 28 years of experience and associated with the group since 2001 in managing accounts, admin, business analysis and audits.
He expertise in creating process flows, cost optimization and IT system upgradation. He has been recognized as 'Employee of the Year' in 2012, 'Innovator of the Year' in 2016 and 'Best Team Support Functions' in 2015 & 2017. His team received 'Team of the Year' award in 2022. He holds a diploma in General Management from IIM Lucknow and CMA Inter (2001).
Read more
Ms. Phalguni Hari Pillai is a Non- Executive and Non- Independent Director of our Company. She is Chief Sales Officer (CSO) of CarTradeExchange.com which is a state-of-the-art online auction portal of Shriram Automall India Limited (SAMIL). She is currently responsible for banks, online operations, insurance and BMT at CarTradeExchange.
With a journey of over 11 years in the group, she started as sales executive and reached the position of Chief Sales Officer. She holds a Post Graduate Diploma in Sales & Marketing along with Business Development and General Management Programme from IIM Lucknow. She has professional experience of over 21 years in multiple industries including Health and Fitness, F&B, Media publication and Automobile auction business. She was honoured with 'Employee of the Year' award in 2016 and 'Innovator of the Year' award in 2021. She has in-depth customer relationship and employee management skills which made here climb through the corporate ladder. She is a diligent, smart worker, dedicated and has a go getter personality.
Read more
Ms. Reema P. Desai is a Non- Executive and Non- Independent Director of our Company. She is the Company Secretary of Shriram Automall India Limited. She holds a bachelor's degree in commerce from the University of Mumbai and is an associate member of the Institute of Company Secretaries of India.
Additionally, she has a bachelor's degree in law from the University of Mumbai. With an overall experience spanning two decades, Ms. Desai has amassed over 13 years of diversified experience with Shriram Finance Limited (formerly Shriram Transport Finance Company Limited) in the fields of Corporate Secretarial and General and Commercial Laws. Throughout her career, she has adeptly handled Corporate Governance matters, complex Secretarial and Legal Transactions, Mergers and Acquisitions, and advised shareholders with a focus on compliance and integrity. She served as the Company Secretary of Shriram Equipment Finance Company Limited for over four years, before joining Shriram Automall India Limited as the Company Secretary.
Read more